Marketing

Read more about the article How to use Moment Marketing to create Viral Social Media Content

How to use Moment Marketing to create Viral Social Media Content

Moment Marketing! The term might be familiar to you or completely alien, however, if you have spent any time on social media ( And I know you have), I can guarantee that at one point or the other, you may have come across a fine example of moment marketing without even realizing it.

Moment marketing if used well, can be an excellent way to create highly shareable social media content that will get your audience engaged and excited about your brand.

(more…)

Continue ReadingHow to use Moment Marketing to create Viral Social Media Content
Read more about the article SWOT Analysis in Digital Marketing: What, Why and How!

SWOT Analysis in Digital Marketing: What, Why and How!

Digital Marketing is an ever-changing field. The speed at which technology is transforming calls for a disciplined approach to tackling business challenges.

In order to get your business started and then stay ahead of the competition, conducting a SWOT analysis is absolutely necessary.

It is a method of structured planning that can be applied to a business, a product, industry, place or even an individual for that matter.

In the field of Digital Marketing, applying SWOT analysis while starting your business or assessing a product could help you understand where you stand and how to capitalize on the vast amount of opportunities within your industry.

SWOT analysis needs to be done even before you consider spending any money on a marketing campaign.

In fact SWOT analysis can be applied not only for Businesses or Digital Marketing Agencies, but at an individual level as well.

So let’s find out a little more about what SWOT analysis is and how we can apply it in the Digital Marketing spectrum.

(more…)

Continue ReadingSWOT Analysis in Digital Marketing: What, Why and How!