Hey! So, you’re ready to dive into digital marketing but don’t have a budget? No worries—you can still get started.
Here’s the deal: you don’t need to spend money right away. You just need to be resourceful and creative. Let’s break it down 👇
Table of Contents
1. Leverage Social Media
You’ve got free tools at your fingertips—use them!
• Set up profiles on platforms like Instagram, Facebook, and LinkedIn.
• Consistency is 🔑 here. Post regularly and engage with your followers.
• Use hashtags strategically to expand your reach.
2. Content Marketing
If you’ve got something to say, say it!
• Start a blog using free platforms like WordPress or Medium.
• Share tips, tricks, and insights that help your audience. Bonus: Share it on social to get more eyes on your content.
3. Email Marketing
Build an audience that wants to hear from you.
• Offer something valuable, like a guide or checklist, in exchange for email signups.
• Use free tools like Mailchimp (limited plans) to start sending those newsletters. 📧
4. SEO
Yep, it’s free, too.
• Optimize your website or blog posts using the right keywords.
• Focus on answering your audience’s questions with your content.
• Track it all using Google Search Console—free and effective.
5. Collaborate
Two heads are better than one.
• Partner up with influencers or other businesses.
• Offer guest blog posts or collaborate on social media content. Win-win.
6. Google My Business
If you’re a local biz, get this sorted.
• Set up your Google My Business profile, so you show up in those local searches.
7. Free Tools are Your Best Friend
Use what’s available.
• Canva for graphics.
• Buffer for social media scheduling.
• Google Analytics to track your performance.
And that’s it!
It’s all about starting small, staying consistent, and scaling up as you go. You’ve got this.
Odell Dias is the founder of RightlyDigital.com where Online Marketing concepts are made easy. He has over 6 years of experience in the Digital Marketing industry, helping brands and individuals alike to achieve their marketing goals. He is known as one of the best digital marketing freelancers for small-to-medium-sized businesses.
