Blog

Digital marketing is constantly evolving however with the emergence of AI technology, especially tools like ChatGPT, we have reached a new age of content creation and marketing revolution. This powerful tool can take your online marketing efforts to the next level. And believe me, it’s like science fiction has come to reality! 

With just a few smart prompts, you will have access to the means that will boost your website’s visibility, help you with SEO, social media marketing, content creation and so much more. 

In this article, I am going to share how you can use ChatGPT for digital marketing along with examples of how it is currently being utilized effectively. So hang on to your seats, because the ride is about to get bumpy! 

What is ChatGPT?

ChatGPT (Chat generative Pre-Trained transformer) is an AI Chatbot developed by OpenAI that can generate human-like text-based responses based on a prompt given. 

ChatGPT is lauded for its outstanding ability to interact like a human based on the questions it has been asked. This was achieved because ChatGPT was trained using large amounts of data scraped from the internet until 2021. With its large language model (ChatGPT-3.5.), it is able to predict the next word in a series of words. 

Besides this, ChatGPT also uses Reinforced Learning with Human Feedback (RLHF) which uses human feedback to learn and give adequate responses to prompts or questions. 

Benefits of Using ChatGPT for Digital Marketing

There are many benefits to using ChatGPT for your digital marketing activities. Here are a few things that you will notice after using ChatGPT:

Save a lot of time

ChatGPT can save you a lot of time by automating many of your manual tasks like creating blog post structures, strategy plans, meta descriptions, and basic content creation 

Helps with Brainstorming Ideas

ChatGPT can work like your personal assistant, helping you brainstorm ideas, and giving you suggestions on topics you may have not even considered before. 

Improves Accuracy

You can double-check your content and even refine it if needed. Due to its ability to understand context, your marketing content can be made more strategic and you can even check variations of tone and voice.  

How to Use ChatGPT for Digital Marketing with Examples

There are several ways you can use ChatGPT for digital marketing. I am going to list a few below however, I am sure this list will keep getting updated as more use cases come into the market: 

Content Creation

By far the most obvious application of ChatGPT is to create content at scale. You can use it to write social media captions, product descriptions, witty taglines, blog articles (It will need editing), ideation, and much more. 

ChatGPT has the unique ability to even adopt the style of renowned experts. 

For example, you can ask ChatGPT to write an article on the importance of hiring digital marketing freelancers using the tone of Neil Patel, and it will be able to mimic it. 

Not to mention, it will most likely be plagiarism free, however, I know for a fact that there are already systems in place that will penalize AI-generated content, so edit the articles and use your spin on it.

Data Analysis

ChatGPT can be used to analyze large amounts of data, like customer reviews, and website traffic. It can even break down KPIs for you, analyze data sets, give you formulas for excel like VLookup, SQL codes, etc 

Here is a screenshot of other data analytic capabilities that may not be restricted to just digital marketing 

You can improve your marketing strategy with the help of such data analytics capabilities. 

There are several other data analytics use cases. Read this interesting article for detailed information – ChatGPT for Analytics: Getting Access & 6 Valuable Use Cases

Chatbots

ChatGPT can write code and give you step-by-step instructions on how to create Chatbots. Using Chatbots, you can integrate them to provide support to your customers on your website, thus improving the overall customer experience of your website. 

Search Engine Optimization (SEO)

SEO Activities: By installing the AIPRM plugin, you can get access to additional features within ChatGPT that can be used to conduct SEO for your site.  

As you can see from the screenshot, you get access to features like Outrank Article, Keyword Strategy, Smart and Detailed SEO Writer, 1 Click Blog Post, etc. While I don’t use all of these features, I do love the keyword strategy function. 

I will save you a lot of time in researching ideas to write on topics for a keyword that you want to target

Conclusion

ChatGPT is a powerful tool.

In the field of digital marketing, you can use ChatGPT for the following:

• Social Media Captions
• Website Content Creation
• Writing Product Descriptions
• SEO related Activities
• Brainstorming ideas
• Data Analysis
• Creating Chatbots
• Automation activities

With its ability to understand the context and generate relevant responses, ChatGPT is a valuable tool for any business looking to stay ahead of the curve in the ever-evolving world of digital marketing.

Odell Dias

Odell Dias is the founder of RightlyDigital.com where Online Marketing concepts are made easy. He has over 6 years of experience in the Digital Marketing industry, helping brands and individuals alike to achieve their marketing goals. He is known as one of the best digital marketing freelancers for small-to-medium-sized businesses.